MILAN — Prada and Italian publishing giant Giangiacomo Feltrinelli Editore have teamed to launch a writing contest, which kicks off Thursday.
The competition, Prada Journal, invites budding authors and Prada lovers to send in their musings on how vision shapes experience: “What realities do our eyes give us? And how do these realities get filtered through lenses?” Participants from around the world can load their essays onto Prada’s Web site in a specially created section through June 18. Feltrinelli will then be in charge of sifting through the submissions — which can be written in any language — translating them as needed and selecting winners to be revealed in September.
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