By  on June 8, 2011

Prada’s road show is charging full steam ahead. While heading to Hong Kong today, and afterward scheduled to travel on to London, Milan and New York, its first leg in Singapore on Monday drew bids for all the shares reserved for institutional investors, according to a source. A Prada spokesman declined to comment.

“The road show is a way to gauge investors’ interest. Prada will then appraise their portfolio of orders and, based on this, they will define the price,” said a Milan-based analyst, who requested anonymity. “If Prada sees that the offer is oversubscribed, they will opt for the highest point in the fork and may even choose to raise the price.”

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