BERLIN — After an absence of more than eight years, Prada has opened a freestanding store on Berlin’s main luxury shopping stretch, Kurfürstendamm.
The luxury brand’s new retail home here is almost literally that. The two-floor, 5,385-square-foot store in a late 19th century landmark building feels like a grand, rambling apartment. The women’s wear department at the back of the second floor, for example, is comprised of several rooms or salons. “We enhanced what we found,” said chief operating officer Sebastian Suhl, who described the Berlin door as the latest evolution of Prada’s signature retail design concept featuring pastel green walls, beige velvet and ivory Saffiano leather.
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