SEOUL — Exhibiting its flair for the dramatic while pushing the boundaries between architecture and fashion, Prada unveiled its tetrahedron-shaped Transformer on Wednesday on the grounds of an ancient Korean palace in central Seoul. Prada is spending $10 million on the much-hyped project, a collaborative venture with Rem Koolhaas’ firm, Office for Metropolitan Architecture.
Miuccia Prada and Koolhaas will host a cocktail party tonight to fete the 160-ton steel structure, which can be lifted and rotated in an hour to create a different shape and interior. The Transformer is currently in the form of a hexagon to stage a reprise of the exhibition “Waist Down — Skirts by Miuccia Prada.” It will go on to host an art exhibition, film festival and fashion show, morphing its appearance along the way.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)