By  on March 25, 2014

BEIJING — Playing up innovative fashion designs alongside its long history and reputation for craftsmanship, Pringle of Scotland is opening its first store in China next month with plans to roll out as many as 20 more shops in the next few years.

At a prelaunch collection viewing here, Pringle’s creative director Massimo Nicosia discussed how his designs would appeal to the fashion sense of Chinese luxury consumers.

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