LONDON — Pringle of Scotland is raising its profile with a return to the Milan men’s runways in January and a pair of retail collaborations centered on the twinset.
The London-based brand will show its fall collection at Circolo Filologico Milanese, near La Scala, and the show will kick off with a short animated film by the Scottish artist David Shrigley.
Shrigley, known for his naïf, colorful cartoons, has created window displays for Pringle and designed posters inspired by the twinset that went on display during London Fashion Week.
His three-and-a-half minute film is narrated by an outspoken Scottish granny character who loves handmade knits and loathes skinny models. Shrigley has also designed an argyle men’s sweater for the brand with a special label that says “Annoying.” All proceeds from the sale of the sweater will go to Transmission Gallery in Glasgow, a meeting place, exhibition space and educational center for artists.
A spokesman said the brand is keen on collaborations and giving creative people outside the company a chance to express the spirit of Pringle. “We don’t want to bore our customers with a singular point of view,” he said.
To wit, Pringle is collaborating with Colette’s creative director Sarah Lerfel, who has designed a Pop Art-inspired twinset for the brand. Colette has also picked up the collection for spring. Carla Sozzaniof 10 Corso Como is collaborating with Pringle designer Claire Waight Keller on a twinset with brooches that are custom-made by the Italian store.
All proceeds from those sales will go to a London cultural institution, the name of which will be revealed later this month.
The spokesman added Pringle will continue to show its women’s collection in London; the brand had returned to London from Milan in September for the 25th anniversary of London Fashion Week.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast