Sixty-five years after Priscilla Kidder first ventured into the bridal business, her namesake company, Priscilla of Boston, is dressing up its image with a little designer glitz and a new Greenwich, Conn., boutique in the fall.
Company executives have been busy working with Marchesa’s Georgina Chapman and Keren Craig to develop Eterna by Marchesa, a wedding dress collection that will bow at retail in September. With retail prices ranging from $1,500 to $5,000, the line will be sold in Priscilla of Boston’s 19 freestanding stores. Chapman and Craig will continue to do their signature high-end wedding gowns as well as their Marchesa Notte label.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)