MILAN — Proenza Schouler is to make its European debut at Florence, Italy-based trade fair Pitti W in June. The label, launched in New York in 2002 by designers Jack McCollough and Lazaro Hernandez, will stage “a special event” at a “unique location” in the renaissance city to celebrate the opening of the spring summer 2010 season, organizers of Pitti Immagine said Tuesday. The pair follow Giambattista Valli and Diane von Furstenberg as the special guest at the women’s pre-collection expo. Hernandez declined to specify the nature of the event, although he excluded a runway show. “It’s going to be a surprise,” Hernandez said, adding the event would take place at an undisclosed venue on the outskirts of Florence. “All I can say is that we’re going transport an American vibe to Florence….We’re working on creating something really exciting that hopefully the city has not seen before but it’s not going to be a ‘show’ show.” With pre-collections often generating around 80 percent of seasonal sales, Hernandez said Pitti’s invitation provided Proenza Schouler with a platform to reach a wider international audience; although he ruled out decamping permanently to Milan or Paris from New York, where the label stages its runway. The fourth edition of Pitti W, which runs concurrently with men’s fair Pitti Uomo, takes place June 16-19. Also at Pitti, Hernandez and McCollough will present the next issue of A-magazine, which they are the first Americans to guest curate. “It’s almost finished,” Hernandez said. “We’ve been working on it for the last six months.” Former guest curators of the biannual magazine include Yohji Yamamoto, Haider Ackermann, Jun Takahashi, Veronique Branquinho, Kris Van Assche and Riccardo Tisci.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim