MILAN — Proenza Schouler is to make its European debut at Florence, Italy-based trade fair Pitti W in June.
The label, launched in New York in 2002 by designers Jack McCollough and Lazaro Hernandez, will stage “a special event” at a “unique location” in the renaissance city to celebrate the opening of the spring summer 2010 season, organizers of Pitti Immagine said Tuesday. The pair follow Giambattista Valli and Diane von Furstenberg as the special guest at the women’s pre-collection expo.
Hernandez declined to specify the nature of the event, although he excluded a runway show.
“It’s going to be a surprise,” Hernandez said, adding the event would take place at an undisclosed venue on the outskirts of Florence. “All I can say is that we’re going transport an American vibe to Florence….We’re working on creating something really exciting that hopefully the city has not seen before but it’s not going to be a ‘show’ show.”
With pre-collections often generating around 80 percent of seasonal sales, Hernandez said Pitti’s invitation provided Proenza Schouler with a platform to reach a wider international audience; although he ruled out decamping permanently to Milan or Paris from New York, where the label stages its runway.
The fourth edition of Pitti W, which runs concurrently with men’s fair Pitti Uomo, takes place June 16-19.
Also at Pitti, Hernandez and McCollough will present the next issue of A-magazine, which they are the first Americans to guest curate.
“It’s almost finished,” Hernandez said. “We’ve been working on it for the last six months.”
Former guest curators of the biannual magazine include Yohji Yamamoto, Haider Ackermann, Jun Takahashi, Veronique Branquinho, Kris Van Assche and Riccardo Tisci.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)