MILAN — The opening of a new shop-in-shop at Saks Fifth Avenue is only the first step in Emilio Pucci’s expansion in the U.S.
“The U.S. market is excellent for Pucci, one of the markets that is growing the most, as it showed 20 percent gains year-to-date,” said Alessandra Carra, who joined the company in March as its new chief executive officer. “We didn’t used to have shop-in-shops in department stores, as it was a conscious decision in the past to focus on building our boutiques, but we thought that with Saks, it was the right moment to change our strategy.”
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