By  on January 10, 2013

MILAN — Milano Moda Main, a new event organized by Italy’s Camera Nazionale della Moda Italiana, the country’s Chamber of Fashion, kicked off on Thursday and is scheduled to run until Feb. 9. The association sees this commercial moment as instrumental in strengthening Italy and Milan’s position in fashion. Mario Boselli, head of the Chamber, talked with WWD about the genesis of the event on the eve of another fashion engagement here, men’s fashion week, which begins Saturday and runs through Tuesday.

WWD: Could you please explain what collections are presented at Milano Moda Main and in what way the event is an innovation in the fashion calendar?
Mario Boselli:
There used to be two events, Milano Moda Pre-collezioni, showing women’s ready-to-wear collections for designer brands and, right after that, Milano Moda Showroom, selling men’s, women’s and children’s pre-collections. Last year, the first was held in the months of May and June, and the latter started on June 26 and ran until July 15. We saw that, as the market evolved, the dates were getting closer and there was a partial overlapping, so we thought it would make more sense to hold one single event with one strong brand. Milano Moda Main is the official list of the city’s fashion showrooms that will help coordinate their opening and the sales campaigns of both pre-collections and main collections.

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