By  on February 24, 2014

Qela, a new luxury brand being launched by the Qatar Luxury Group, has found an upscale address for its first U.S. store at 680 Madison Avenue on the corner of East 61st Street.

The 6,100-square-foot flagship on two levels will open in early 2015, said Caroline Guillon, vice president of marketing. The group on Sept. 26 launched a unit in Doha, Qatar, and a store on Avenue Montaigne in Paris is expected to open in late spring.

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