By  on July 24, 2013

PARIS — Qatar Luxury Group said it would open the first boutique for its fledgling luxury brand Qela at The Pearl in Doha on Sept. 25, to be followed by a unit in Paris in the following months.

Qela, the Arab state’s first homegrown fashion brand, will offer clothing in line with local culture, according to Qatar Luxury Group. The brand will also sell leather goods, shoes, jewelry and made-to-measure clothes.

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