Qela, the Arab state’s first homegrown fashion brand, will offer clothing in line with local culture, according to Qatar Luxury Group. The brand will also sell leather goods, shoes, jewelry and made-to-measure clothes.
The collection is the work of a team of young designers of six nationalities.
“The Qela collection is sober; its lines are simple, almost minimalist, while showing a particular attention to detail in every item. The pure shapes and generous volumes, inspired by the curves of the desert, confer a feeling of well-being and comfort,” it added.
The stores will also serve as exhibition spaces for local artists.
“We wanted to create a timeless and tranquil space, a place where our visitors can escape and relax, and take their time to discover our collections in an artistic environment,” said Gregory Couillard, chief executive officer of Qatar Luxury Group.
As reported, the company has signed a lease on a store at 50 Avenue Montaigne in Paris, previously occupied by French luxury linens firm D. Porthault.
Qatar Luxury Group, which owns a majority stake in French accessories brand Le Tanneur, first revealed plans to launch Qela in 2011, adding that it intended to build a portfolio of brands.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
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