By  on October 10, 2012

Rag & Bone is widening its retail geography.

After opening a flagship in London in July, the New York-based brand has planted its first California location on Melrose Avenue in West Hollywood, Calif., that, at 9,000 square feet, is second only to its Madison Avenue outpost in scope. The two-level store and showroom combination marks a crucial inflection point for Rag & Bone as it continues to extend beyond its East Coast comfort zone to put its aesthetic to the test on the West Coast.

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