NEW YORK — After breaking new fashion ground with virtual runway outings for its Rugby and Lauren by Ralph Lauren lines, Polo Ralph Lauren is bringing the new fall children’s wear collection to the Web later this month.
But rather than have a gaggle of children walk down a virtual runway in the way models did for Rugby and Lauren, Polo created an interactive, online storybook with characters in full Ralph regalia. Dubbed “The RL Gang,” the story line evolves around the first day of school after summer, and features eight real-life children making their way through an illustrated world narrated by Harry Connick Jr.
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