NEW YORK — Ties flapped onto the street, three-story models took their runway turns, and polo players burst out of the new Ralph Lauren mansion on Madison Avenue.
On Wednesday night, most in the 1,000-strong audience agreed that the four-dimensional light show to celebrate a decade of technical innovation at Polo was a moment to be remembered. During the eight-minute presentation, people regularly burst into applause and shouts of awe, culminating in the moment that a hologram of Ralph Lauren himself peeked out of one of the windows and looked onto the crowd.
Front row and center, Lauren himself watched the event unfold. He was joined by his wife, Ricky, son Andrew, daughter Dylan, as well as key senior executives from Buffy Birrittella to Wayne Meichner, Betty Ann Gwathmey and Jerry Lauren, his brother.
Polo had been given permits to close off two lanes of traffic and, for the first of the three showings, traffic was halted on Madison Avenue between 71st and 72nd Streets.
The technology involved architecturally mapping the store and digitally recreating 3-D replicas, and Lauren, who just built the imposing mansion to house his women’s and home categories, was prepared to see it disappear in a David Copperfield-like stunt.
“It comes back, so it’s OK,” he said with a smile, adding that he deliberately didn’t preview the entire show before Wednesday night. “I wanted to experience the magic like everyone else.”
“It was incredible, beautiful, very moving and almost like an epic experience,” said Elizabeth Berkley, who is married to Greg Lauren, the designer’s nephew. The actress particularly liked the succession of images that traced the history of the company over more than four decades, as well as the virtual runway show along the building’s facade. “We’re used to being transported like this in movie theaters, sitting in the dark,” she said. “This was on the street, in the middle of the life.”
Across the pond, Polo staged a similar show at the Ralph Lauren store on London’s New Bond Street, which was attended by David Lauren, executive vice president of advertising, marketing and corporate communication of the company. Guests including Jefferson Hack, Laudomia Pucci, Patrick Grant, Lillian von Stauffenberg, Marvin and Lee Traub and Joshua Schulman all crowded onto a packed Bond Street to see the spectacle. Earlier on Wednesday, David Lauren admitted he was nervous: “We did a sound check last night and all these car alarms were going off. Talk about waking up the neighborhood.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)