NEW YORK — Ties flapped onto the street, three-story models took their runway turns, and polo players burst out of the new Ralph Lauren mansion on Madison Avenue.
On Wednesday night, most in the 1,000-strong audience agreed that the four-dimensional light show to celebrate a decade of technical innovation at Polo was a moment to be remembered. During the eight-minute presentation, people regularly burst into applause and shouts of awe, culminating in the moment that a hologram of Ralph Lauren himself peeked out of one of the windows and looked onto the crowd.
Front row and center, Lauren himself watched the event unfold. He was joined by his wife, Ricky, son Andrew, daughter Dylan, as well as key senior executives from Buffy Birrittella to Wayne Meichner, Betty Ann Gwathmey and Jerry Lauren, his brother.
Polo had been given permits to close off two lanes of traffic and, for the first of the three showings, traffic was halted on Madison Avenue between 71st and 72nd Streets.
The technology involved architecturally mapping the store and digitally recreating 3-D replicas, and Lauren, who just built the imposing mansion to house his women’s and home categories, was prepared to see it disappear in a David Copperfield-like stunt.
“It comes back, so it’s OK,” he said with a smile, adding that he deliberately didn’t preview the entire show before Wednesday night. “I wanted to experience the magic like everyone else.”
“It was incredible, beautiful, very moving and almost like an epic experience,” said Elizabeth Berkley, who is married to Greg Lauren, the designer’s nephew. The actress particularly liked the succession of images that traced the history of the company over more than four decades, as well as the virtual runway show along the building’s facade. “We’re used to being transported like this in movie theaters, sitting in the dark,” she said. “This was on the street, in the middle of the life.”
Across the pond, Polo staged a similar show at the Ralph Lauren store on London’s New Bond Street, which was attended by David Lauren, executive vice president of advertising, marketing and corporate communication of the company. Guests including Jefferson Hack, Laudomia Pucci, Patrick Grant, Lillian von Stauffenberg, Marvin and Lee Traub and Joshua Schulman all crowded onto a packed Bond Street to see the spectacle. Earlier on Wednesday, David Lauren admitted he was nervous: “We did a sound check last night and all these car alarms were going off. Talk about waking up the neighborhood.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)