By  on August 30, 2010

NEW YORK — With his president Vivian Van Natta about to take an extended medical leave, Ralph Rucci has decided to have individual appointments throughout New York Fashion Week in his SoHo showroom instead of a Sept. 13 Chado Ralph Rucci runway show.

The designer said Friday the change of plans made sense and it would result in a $500,000 savings. Known for intricately planned shows, Rucci said the setup will allow him to talk about the workmanship in far greater detail than show notes or a runway show could. “This is not about modern, young or all those other adjectives. I will be able to communicate the artistic references and the techniques that were required,” he said. “And yes, the savings proved to be quite attractive.”

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