NEW YORK — Spring previews at Polo Ralph Lauren showed insight into a multi-level brand strategy that grows ever more crystalline, making the sub-brands more identifiable than ever.
“You go from Polo to Purple Label, Black Label and RLX, which are all different,” said chairman and chief executive Ralph Lauren. “They could be worn by the same guy or they could be different. Some guys just say, ‘I’m a Black Label guy,’ or some guys only want the luxury of Purple Label. I could wear it all because I like playing with clothes and I like the diversity of a wardrobe.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"