NEW YORK — Spring previews at Polo Ralph Lauren showed insight into a multi-level brand strategy that grows ever more crystalline, making the sub-brands more identifiable than ever.
“You go from Polo to Purple Label, Black Label and RLX, which are all different,” said chairman and chief executive Ralph Lauren. “They could be worn by the same guy or they could be different. Some guys just say, ‘I’m a Black Label guy,’ or some guys only want the luxury of Purple Label. I could wear it all because I like playing with clothes and I like the diversity of a wardrobe.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)