NEW YORK — Spring previews at Polo Ralph Lauren showed insight into a multi-level brand strategy that grows ever more crystalline, making the sub-brands more identifiable than ever.
“You go from Polo to Purple Label, Black Label and RLX, which are all different,” said chairman and chief executive Ralph Lauren. “They could be worn by the same guy or they could be different. Some guys just say, ‘I’m a Black Label guy,’ or some guys only want the luxury of Purple Label. I could wear it all because I like playing with clothes and I like the diversity of a wardrobe.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)