Ever-growing contemporary brand Rebecca Minkoff announced it will open its first stores — in Tokyo — in a partnership with Tokyo Style.
As part of expanding the brand’s presence in Asia, the three-year deal includes the opening of the first 3,000-square-foot freestanding flagship in Tokyo’s central Ginza shopping center next spring, as well as two additional stores and 15 shop-in-shops in mall stores.
Tokyo Style will also handle wholesale distribution for both Rebecca Minkoff — spanning apparel, handbags, footwear and accessories — and men’s line Ben Minkoff.
Projected sales volume is expected to reach $30 million in 2013.
“We met with a number of potential partners and found amazing synergies between our companies, in our vision for expansion in Japan. The Japanese market is very significant for us, as it was the first international market that we did business with in 2005,” Uri Minkoff told WWD. “The country and its people have been great supporters and trendsetters for our brand from our inception, and they have been a great gateway to open up other parts of Asia, which has had significant growth for us.”
Additionally, Minkoff said that growing social media presence in Asia and a Web site in Japan is a priority for the company, who has successive plans for store launches in other countries in Asia (outside of Japan) over the next two years.
The brand is currently scouting retail space in New York City, with plans to open a flagship there next year.
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