LONDON — It wasn’t William Sofield’s expertise at designing retail environments that got him hired to work on Belstaff’s new global flagship in London. Although, with feathers from Tom Ford, Gucci and Bottega Veneta in his cap, his credentials are impressive. No, it was for Studio Sofield’s residential portfolio.
“It’s called Belstaff House because this is our home,” said Harry Slatkin, Belstaff’s chief executive officer and vice chairman. “When you visit us, I want you to feel as if you are entering our home, a place that you could actually visit as opposed to shop. I’d rather you come in to visit us first and shop as a second thought.”
For all that hospitality, there’s plenty to buy in the new store. The full men’s and women’s collections, as well as the Goodwood Sports and Racing Collection by Belstaff, is available in the 3,500 square feet of sales space on the ground floor of the entire six-floor, 26,000-square-foot property. Just the ground floor and cellar (as back of house) are in use, but Slatkin confirmed he is “working on the plans [to expand into the rest of the store]. The building needed to be gutted and it was no easy feat opening one floor.” An additional 3,500 square feet of retail space on the second floor will be added as the brand’s collections grow, and there are plans for a Belstaff museum on the third floor.
“It’s funny because the London store was the first thing I did when we bought the business,” said Slatkin, for whom this opening represents a significant milestone in the two years and three months since the purchase of the brand by Labelux was revealed. “I remember when we bought the brand, we were just closing the deal and I was walking around London. I walked where we were on Conduit Street, I walked Bond Street, I walked New Bond Street and I walked Sloane Street. I knew we had to make a big statement because the brand lost its identity before we bought it, people didn’t even know it was British anymore. Was it German? Was it Italian? We are a British brand and we needed to send that message worldwide. We relaunched the brand worldwide and don’t think you can make a bigger statement than [this Bond Street store] because it’s a pretty big commitment to the brand and our history.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)