By  on September 4, 2013

LONDON — It wasn’t William Sofield’s expertise at designing retail environments that got him hired to work on Belstaff’s new global flagship in London. Although, with feathers from Tom Ford, Gucci and Bottega Veneta in his cap, his credentials are impressive. No, it was for Studio Sofield’s residential portfolio.

“It’s called Belstaff House because this is our home,” said Harry Slatkin, Belstaff’s chief executive officer and vice chairman. “When you visit us, I want you to feel as if you are entering our home, a place that you could actually visit as opposed to shop. I’d rather you come in to visit us first and shop as a second thought.”

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