Reed Krakoff is launching his eponymous brand with a major statement — an 1,800-square-foot flagship at 831 Madison Avenue here, just north of 69th Street and across the street from upscale luxury and fashion houses such as Cartier, Gucci and Chloé.
Today, Krakoff officially will open the doors to the boutique, and from the interior to the merchandise, shoppers will be served the brand’s DNA in a clear, succinct manner. The store offers his complete launch collection, from the utilitarian sportswear he presented during New York Fashion Week in February to his luxury leather handbags and shoes, his graphic wood and silver jewelry, the oversize sunglasses and the Swiss-made watches.
It’s not every day a designer can afford to launch a brand with a complete collection of sportswear and accessories as well as retail units in some of the world’s toniest neighborhoods, but Krakoff isn’t your typical fashion newcomer. He is also president and executive creative director of Coach, which owns the Reed Krakoff brand and is funding its growth.
In the past, Krakoff has described his role at Coach as a brand architect, which becomes clear when he discusses his new boutique, which presents a holistic vision of the brand.
“Particularly in the early years, it’s important to control the brand and its message,” Krakoff said. “With the Internet and the constant flow of information, you need to be able to control your destiny and brand imagery, and to be able to try out different things and learn from the experience.”
On an exclusive walk-through on Friday, Krakoff explained he was striving for a balance between architectural elements and a warm sensuality that will make shoppers feel comfortable enough to want to spend time in the store. While Krakoff has an affinity for architecture and industrial design, he deliberately steered away from making it the dominant aspect of the 1,500-square-foot selling space. “Often, stores can be too much about the design, or they can be too residential that it can seem mundane,” he said.
The Prada-owned Miu Miu once occupied this space, but there are no remnants of its previous incarnation. Krakoff worked on the store concept with his wife, Delphine, resulting in a modernist retail environment loosely reminiscent of Le Corbusier’s work.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty