Days after celebrating the Director’s Council of the Museum of the City of New York at his Madison Avenue boutique, Reed Krakoff and his wife, Delphine, made their way to Saks Fifth Avenue, where model Stella Tennant hosted the exclusive launch of his eponymous brand on Tuesday night. And if that wasn’t enough reason for the duo to raise its Champagne flutes, Reed Krakoff has also been named the honoree of the 2011 Parsons Fashion Benefit. Krakoff, who is an alumni and board member at Parsons the New School for Design, will receive the award at the gala at Pier 60 on May 9.
The honor recognizes Krakoff’s career, including the new collection and his work at Coach Inc., where he is president and executive creative director.
Saks dedicated its Fifth Avenue windows to the Reed Krakoff brand, and, on Tuesday, Amanda Brooks, CFDA executive director Steven Kolb, outgoing Reed Krakoff president Graziano de Boni and a handful of fashion editors who weren’t in Europe for the shows came to check out his new space on the third floor. “Saks launches new designers and to be able to showcase Reed Krakoff in three areas in the store is fantastic,” Suzanne Johnson, Saks Inc. group senior vice president and general manager of the Manhattan flagship, said. “We have Reed’s handbags on the main floor and shoes in his shoe salon. This now completes our third floor.”
So far, bestsellers at Saks include a $390 merino and silk rib baseball sweater, a $590 merino and silk rib v-neck top, a $1,390 sheath dress and a $2,290 cropped leather jacket. On Tuesday, a shopper bought Krakoff’s $6,900 Boxer II bag in gray felt and cognac alligator, and another purchased the $7,650 Boxer I bag in gray ostrich.
“I feel like I am just getting started,” said Krakoff, wearing a gray bespoke suit that was a perfect companion piece to the Reed Krakoff suit his wife sported. It made some wonder whether men’s wear was next on his agenda. “Soon,” Krakoff said.
Tennant, meanwhile, had jetted in from Paris late Monday, where she had fittings for Thursday’s Balenciaga show, and was catching a flight back to the French capital Tuesday night to be back in time for the show. She was happy to do it for Krakoff, though. He shot her for his first campaign at his Upper East Side town house. “Since I love snooping around houses, nothing could have been better,” said Tennant, who will also be the model in the spring campaign.
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