TOKYO — Two American brands are making distinct yet significant statements here as Reed Krakoff opens the first freestanding store of his new namesake brand and Michael Kors unveils a new flagship.
The Reed Krakoff boutique opened on Saturday, just a little more than a week before the debut of the brand’s New York flagship. The store is located in the trendy Aoyama neighborhood just behind the Prada Epicenter store and across the street from the new Marc Jacobs flagship under construction.
Krakoff, who is also the president and creative director of Coach, said it was always the plan to open his line’s first boutiques in New York and Tokyo. Despite Japan’s macroeconomic woes, its consumers are still hungry for fashion and buy as much as four times more than their American counterparts, he said.
“Japan has always been a very important market to [Coach]. The fashion consumer here is a woman who loves fashion and is someone who really appreciates some newness,” the designer told WWD at the brand’s new offices and showroom above the store. “The companies that are $2 billion to $3 billion businesses are having issues, but I think there’s still plenty of room for a new business to grow and establish itself.”
Krakoff said the store’s design plays off the contrasts between an “aggressive modernity” and “sophisticated craftsmanship.” The intimate one-floor space features pearl gray lacquered walls and gunmetal accents. Slightly worn Louis XVI wood flooring, imported from France, softens the overall effect.
Krakoff is commissioning a group of industrial designers and artists to custom-build pieces for each of his upcoming stores. For the Tokyo boutique, Mattia Bonetti crafted a circular table of polyester resin that changes color when viewed from different angles.
The Tokyo store, which complements Krakoff’s Japanese distribution points in Isetan and Osaka’s Hankyu, carries the line’s complete range of apparel and accessories. The fall collection, heavy on utilitarian outerwear and bags constructed from strips of leather, is on full display.
“It’s very uniquely American what we’re doing,” he said ahead of a Friday evening opening party.
Meanwhile, just a short distance away, Michael Kors on Friday opened a freestanding unit on Omotesando Avenue. The 1,302-square-foot store, in line with the brand’s current design concept, features white interiors, silver and brown accents. A zebra-print sofa figures prominently.
The boutique carries Michael Kors collection handbags and other small accessories as well as the Michael Michael Kors diffusion range of apparel and accessories.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia