TOKYO — Two American brands are making distinct yet significant statements here as Reed Krakoff opens the first freestanding store of his new namesake brand and Michael Kors unveils a new flagship.
The Reed Krakoff boutique opened on Saturday, just a little more than a week before the debut of the brand’s New York flagship. The store is located in the trendy Aoyama neighborhood just behind the Prada Epicenter store and across the street from the new Marc Jacobs flagship under construction.
Krakoff, who is also the president and creative director of Coach, said it was always the plan to open his line’s first boutiques in New York and Tokyo. Despite Japan’s macroeconomic woes, its consumers are still hungry for fashion and buy as much as four times more than their American counterparts, he said.
“Japan has always been a very important market to [Coach]. The fashion consumer here is a woman who loves fashion and is someone who really appreciates some newness,” the designer told WWD at the brand’s new offices and showroom above the store. “The companies that are $2 billion to $3 billion businesses are having issues, but I think there’s still plenty of room for a new business to grow and establish itself.”
Krakoff said the store’s design plays off the contrasts between an “aggressive modernity” and “sophisticated craftsmanship.” The intimate one-floor space features pearl gray lacquered walls and gunmetal accents. Slightly worn Louis XVI wood flooring, imported from France, softens the overall effect.
Krakoff is commissioning a group of industrial designers and artists to custom-build pieces for each of his upcoming stores. For the Tokyo boutique, Mattia Bonetti crafted a circular table of polyester resin that changes color when viewed from different angles.
The Tokyo store, which complements Krakoff’s Japanese distribution points in Isetan and Osaka’s Hankyu, carries the line’s complete range of apparel and accessories. The fall collection, heavy on utilitarian outerwear and bags constructed from strips of leather, is on full display.
“It’s very uniquely American what we’re doing,” he said ahead of a Friday evening opening party.
Meanwhile, just a short distance away, Michael Kors on Friday opened a freestanding unit on Omotesando Avenue. The 1,302-square-foot store, in line with the brand’s current design concept, features white interiors, silver and brown accents. A zebra-print sofa figures prominently.
The boutique carries Michael Kors collection handbags and other small accessories as well as the Michael Michael Kors diffusion range of apparel and accessories.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)