TOKYO — Two American brands are making distinct yet significant statements here as Reed Krakoff opens the first freestanding store of his new namesake brand and Michael Kors unveils a new flagship.
The Reed Krakoff boutique opened on Saturday, just a little more than a week before the debut of the brand’s New York flagship. The store is located in the trendy Aoyama neighborhood just behind the Prada Epicenter store and across the street from the new Marc Jacobs flagship under construction.
Krakoff, who is also the president and creative director of Coach, said it was always the plan to open his line’s first boutiques in New York and Tokyo. Despite Japan’s macroeconomic woes, its consumers are still hungry for fashion and buy as much as four times more than their American counterparts, he said.
“Japan has always been a very important market to [Coach]. The fashion consumer here is a woman who loves fashion and is someone who really appreciates some newness,” the designer told WWD at the brand’s new offices and showroom above the store. “The companies that are $2 billion to $3 billion businesses are having issues, but I think there’s still plenty of room for a new business to grow and establish itself.”
Krakoff said the store’s design plays off the contrasts between an “aggressive modernity” and “sophisticated craftsmanship.” The intimate one-floor space features pearl gray lacquered walls and gunmetal accents. Slightly worn Louis XVI wood flooring, imported from France, softens the overall effect.
Krakoff is commissioning a group of industrial designers and artists to custom-build pieces for each of his upcoming stores. For the Tokyo boutique, Mattia Bonetti crafted a circular table of polyester resin that changes color when viewed from different angles.
The Tokyo store, which complements Krakoff’s Japanese distribution points in Isetan and Osaka’s Hankyu, carries the line’s complete range of apparel and accessories. The fall collection, heavy on utilitarian outerwear and bags constructed from strips of leather, is on full display.
“It’s very uniquely American what we’re doing,” he said ahead of a Friday evening opening party.
Meanwhile, just a short distance away, Michael Kors on Friday opened a freestanding unit on Omotesando Avenue. The 1,302-square-foot store, in line with the brand’s current design concept, features white interiors, silver and brown accents. A zebra-print sofa figures prominently.
The boutique carries Michael Kors collection handbags and other small accessories as well as the Michael Michael Kors diffusion range of apparel and accessories.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews