PARIS — Rei Kawakubo has a new collaboration up her sleeve, this time with French luxury brand Hermès. The Comme des Garçons designer has created two limited-edition collections of Hermès’ mythical silk carré scarves, dubbed Comme des Carrés.
“I have always had an immense respect for Hermès’ tradition and artisanal know-how,” Kawakubo stated.
“During this joint project, rather than being guided by the idea of the scarf as it is worn, I became interested instead in the beautiful ‘artworks’ that the designs on Hermès carrés represent, and I sought to change them by adding elements. By combining them with abstract images, we have transformed the carré and created a unique object,” she added.
The first collection, called Noir et Blanc, will be sold exclusively in Comme des Garçons stores in Tokyo’s Aoyama neighborhood, New York and Paris. It will feature five scarves with abstract black-and-white designs.
The second, Couleur, will be a line of six colorful scarves offered in Kawakubo’s Dover Street Market stores in London and Tokyo. The collection will be “hybrid,” Hermès stated, “rewriting the traditional narratives of the carré” and including geometric elements like giant patchwork, Vichy checks and shirt stripes.
Both collections will hit stores in early February, Hermès said. The scarves in the Noir et Blanc collection will be priced at around 380 euros, or $493 at current exchange, while those in the Couleur line will be positioned between 380 euros and 1,600 euros, or $2,076.
A pioneer in product and retail collaborations, Kawakubo has collaborated on fashions with Azzedine Alaïa, Louis Vuitton, Speedo, Paco Rabanne, Fred Perry, Stephen Jones, Moncler, H&M and Peggy Moffitt, the keeper of the design legacy of Rudi Gernreich.
She has also designed products using the Beatles name and logo, the cartoons of Matt Groening, and applied her prints to computer covers sold in Apple shops.
“I am always thinking that some interesting possibility, some accidental synergy could occur in a collaboration, and people seem to like it,” she told WWD in a recent interview.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast