By  on August 21, 2013

NEW YORK — When Salzburg, Austria-based Rudigier & Partner acquired Rena Lange last December, its new owners, husband-and-wife team Siegmund and Claudia Rudigier, wasted no time before developing plans to reenergize the German brand from what they considered a few quiet years.

“We want to strengthen the brand again,” Siegmund Rudigier said on a recent trip to New York with his family and new creative director Annick Gorman in tow to present the spring collection. “You have a very strong brand, but it was silent internally over the last four or five years. It was never damaged but silent. We need to get a stronger customer base, and we have to invest in advertising and marketing.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus