NEW YORK — When Salzburg, Austria-based Rudigier & Partner acquired Rena Lange last December, its new owners, husband-and-wife team Siegmund and Claudia Rudigier, wasted no time before developing plans to reenergize the German brand from what they considered a few quiet years.
“We want to strengthen the brand again,” Siegmund Rudigier said on a recent trip to New York with his family and new creative director Annick Gorman in tow to present the spring collection. “You have a very strong brand, but it was silent internally over the last four or five years. It was never damaged but silent. We need to get a stronger customer base, and we have to invest in advertising and marketing.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)