NEW YORK — When Salzburg, Austria-based Rudigier & Partner acquired Rena Lange last December, its new owners, husband-and-wife team Siegmund and Claudia Rudigier, wasted no time before developing plans to reenergize the German brand from what they considered a few quiet years.
“We want to strengthen the brand again,” Siegmund Rudigier said on a recent trip to New York with his family and new creative director Annick Gorman in tow to present the spring collection. “You have a very strong brand, but it was silent internally over the last four or five years. It was never damaged but silent. We need to get a stronger customer base, and we have to invest in advertising and marketing.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)