By  on July 11, 2008

MILAN — Sergio Arreghini, Replay's creative director, died of a heart attack on June 23, the company said Thursday. He was 48.

Arreghini, who lived in Ponte di Piave, was in an ambulance en route to a hospital.

The late Claudio Buziol, president of Fashion Box Group, which produces the Replay denim and sportswear brand, appointed Arreghini designer of the experimental line We Are Replay in 2001. Last year, he was promoted to creative director of all the group's brands. Buziol died of a heart attack three years ago at the age of 47.

Born in 1960 in Pordenone, in northeastern Italy, Arreghini worked for Gruppo Finanziario Tessile in Turin until 1985, when he joined Benetton as product manager for its men's and women's collections. After 10 years, the designer moved to Belfe, where he was in charge of the active and jeanswear collections of the group, and later joined Stefanel as product and merchandising director.

As creative director at Replay, Arreghini was respectful of the brand's roots, often revisiting its original, historic designs with a contemporary edge. For fall 2008, the company launched its latest product in its Collectors line called Replay Maestro Denim: five-pocket jeans with leather details manually applied and dedicated to Buziol.

"There are 25 pieces inspired by the true American denim that charmed Claudio so much he decided to dedicate his life to this product," Arreghini said at the time.

In a statement, Replay praised Arreghini's "commitment, creativity and dedication to his work." Fashion Box said Arreghini's design team will continue to bring forward his work, adding that the "consolidated structure created over the years will surely allow the group to continue its expansion and development."

Arreghini is survived by his wife, Gloria; a daughter, Virginia; two sons, Rocco and Vittorio, his father and two brothers.

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