NAPLES, Fla. — The good news for the luxury market is the world is in the greatest asset boom in history with Gatsby-flush consumers owning $241 trillion in personal assets, a 5 percent increase from last year, and unprecedented savings to boot. The bad news is they still think there’s a recession even if their bank statements prove the opposite, since job growth remains sluggish and the middle class has little to no discretionary income.
Brands must completely rethink their strategy to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information. Consumers also care more about their feelings, experiences and egocentric selves as personal brands than commercial brands of any sort. They’re also discovering luxury brands through print media, whether editorial or ads, while social media and online marketing are relatively ineffective despite their cool factor.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"I thought years ago that [Jaime] was going to bite the bullet. [The writers] knew who would be left standing, but they never told us so it was this constant guessing game," says @gameofthrones actor @nikolajwilliamcw. See what the actor had to say about season 7 and the show ultimately coming to end on WWD.com. #wwdeye (📷: @tomgoldblum)