Rodeo Drive doesn't want to give up top luxury billing.
Like a Hollywood star entering middle age, the Beverly Hills shopping mecca started to show some wrinkles in recent years. Slowing sales and competition from venues such as Melrose Avenue, Melrose Place and Robertson Boulevard combined to challenge its superstar status.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)