NEW YORK — José Ramón Reyes is moving up in more ways than one.
When the designer presents his fall Réyes collection at Industria Superstudios on Sunday, he will be showing a repositioned line — a notch up from contemporary, where he has tried to make a name for himself in the past two years, to young designer. He will do so by adding more luxurious fabrics and details, an eveningwear segment and, as a result, price points that are 30 percent higher than his previous incarnation.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)