The designer has been stepping on the business accelerator since finding backers in South Korean marketing company SK Networks Co. Ltd. last year. Chai has added resort and pre-fall deliveries, and now hopes for additional growth with men's wear and his first freestanding retail unit. There is also speculation that he is designing a limited edition collection for Target.
"A lot of people are doing accessories, but I wanted to start with men's wear because there is a huge void in that market," Chai said of the men's line, which features a mix of sleek wovens and knits with the same kind of architectural details that inform his women's wear. "It's things I want to wear and my friends want to wear."
Chai plans to sell the pieces alongside his women's wear in his first freestanding store, which he hopes to open for fall. However, he still has to find a location in Manhattan. "I have been looking at Madison Avenue, and downtown in the far West Village," he said.
With all these new initiatives, Chai recently retained Baron & Baron to work on marketing and branding his label. It resulted in a sleek brand book about the designer, with the text supplied by Glenn O'Brien, who was just named co-editorial director with Fabien Baron of Interview magazine.
"It was important to me, as my company is growing, to have a bible about what my brand stands for," Chai said. "As we start to develop retail stores and work with architects, it will offer a consistency.
"It will also be useful as we expand and look at other categories, including licenses for fragrance or shoes," he added.
Chai brought in Robert Burke Associates to help with merchandising and developing his wholesale business, which includes stores such as Barneys New York, Saks Fifth Avenue and Bergdorf Goodman.
After his fall runway show, Chai plans to relocate to a 9,000-square-foot office on Grand Street that will feature a design studio and atelier, a showroom, a sales office and a finance department. "It will be the whole Richard Chai world," he said.Although a gig as consulting creative director for Onward Kashiyama's contemporary line Nave ended last year, Chai's design touch may be found elsewhere next year should he become the next guest designer for Target's Go International initiative. Chai declined to comment.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)