XIAMEN, China — As fashion and luxury labels cash in on the seemingly insatiable demand for their goods in China, the country’s homegrown designers are aiming to boost their profile, both abroad and at home.

One of them is Richard Wu, who will unveil his spring-summer collection on Monday in New York. Although the 40-year-old has opened a showroom in New York, he said he doesn’t have any immediate plans to grow his business outside of China. Rather, he hopes the cachet of staging a show in New York will help lure even more customers in his native country.

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