By  on August 28, 2016
Inside Rick Owen's Soho store.

Rick Owens has added a sprawling retail shrine to his poetically gothic vision in SoHo. The new Rick Owens store opened Saturday at 30 Howard Street on the corner of Crosby Street in the space formerly occupied by Jil Sander. Owens and his wife Michelle Lamy did a complete interior overhaul of the 8,000-square-foot space, pouring new concrete floors, installing a massive site-cast concrete staircase between the first and second floors and working with mirror, steel and painted sheetrock for the rest of the design elements.

“Before I took the space over it was a totally different store,” said Owens. “To really make it mine I had to go in a completely different direction. That’s why we decided on that grand staircase that’s ultra-theatrical but fun and really takes control of the space.”

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