By  on July 13, 2010

MILAN — Roberto Cavalli is rolling out a number of limited edition products in October to mark the brand’s 40th anniversary.

The pieces harken back to some of the brand’s iconic items, updated for today’s market, and include the Denim-Saint Tropez Collection, named after the location of Cavalli’s first boutique. The line comprises 15 five-pocket models in three versions, with different washing treatments for a used look, entirely covered in faded sequins, mini-studs or rhinestones or with an animalier print with chiffon and rips. Fits are regular, skinny or flared. The pants will retail at between $500 and $1,200.

Other anniversary pieces include pashminas with the designer’s signature jaguar prints and an iridescent plated effect, retailing at between $600 and $800, and “Dea” (or “Goddess”) sunglasses inspired by Cavalli’s first eyewear model produced by Marcolin, “Occhio degli Dei” (or “Eye of the Gods”). The design has evolved with an etched mask front, embellished with two edges in snakeskin print leather, reminiscent of the designer’s original inspiration. A discreet “special edition” label and the sequential numbering of the limited series of 2,000 items complete the model, which will retail at $600.

Cavalli will also launch an exotic, fruity fragrance and the “Anniversary” haute de gamme, Swiss-made timepiece with the dial featuring a python-effect “guilloche” engraving. The strap will be available in real python skin. The back plate with visible movement bears an RC 40 anniversary logo. The watch comes in a limited edition of 999 pieces, in black and brown, and will retail at $3,000.

A special edition of the brand’s vodka, with a bottle entirely decorated by hand, will complete the celebratory offering. The maison’s iconic snake, which wraps around the regular vodka bottle, is embellished with pure gold paint. The bottle top is also in pure gold and galvanized brass, and bears the word “anniversary.” The bottle comes in 3- and 6-liter versions, retailing at $200 and $400, respectively.

Cavalli has also introduced a section on its Web site that includes the brand’s time line and takes visitors through the evolution of the designer’s style by decade; a virtual museum, with photos of Cavalli’s most significant dresses; special features, with a gallery of images from international magazines, and the soon-to-be-available online version of a celebratory book with a video.

To mark the anniversary, the designer modified the brand’s logo, setting the RC characters inside the number zero, whichstands for “perfection,” noted the company.

The company is planning a party to be held during fashion week in Paris in the fall.

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