MILAN — The forthcoming European trade show Pitti Immagine is set to get a taste of California.
Fair organizers confirmed on Monday that Los Angeles-based designer Scott Sternberg from Band of Outsiders will headline the 80th and spring edition of Pitti Immagine Uomo, Europe’s largest men’s trade fair. Meanwhile, Rodarte’s Pasadena-based design duo Kate and Laura Mulleavy have been tapped as guest designers for the eighth edition of Pitti W, the fair’s sister event that showcases women’s pre-collections.
“It couldn’t be a bigger or cooler honor,” said Sternberg from his studio in L.A. “Presenting at Pitti is a sort of rite of passage to enter the European market. We are really poised from a business and distribution perspective to grow there.”
Sternberg added he couldn’t divulge any details on his show plans, but said it would be a “big production, totally over the top and unlike anything you’ve seen from us.” He has yet to choose the specific venue.
The two fairs are set to run concurrently from June 14 to 17 in Florence.
“The European curiosity about California culture and the landscape played an important role in Pitti’s decision to invite both designers to Florence at the same time,” said Lapo Cianchi, director of communication and events at Pitti Immagine.
Band of Outsiders is expected to unveil its spring-summer 2012 men’s wear line at the fair in a runway format, while Rodarte is gearing up for its first show in Europe, with a special collection for Pitti W. According to fair organizers, both presentations are slated for unique locations around the city. Details are to be confirmed shortly.
The California-based designers join a roster of international talents tapped by the Florentine fair. A designer triumvirate that included Trussardi, Gareth Pugh and Alberta Ferretti pepped up the trade show in January. Thom Browne, Undercover, Walter Van Beirendonck, Kris Van Assche, Maison Martin Margiela and Raf Simons have all headlined Pitti Uomo in the past.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18