By  on May 2, 2014

With plans to venture into new categories including home and lifestyle, Lela Rose has hired Ellen Rodriguez as chief executive officer of the brand.

Rodriguez will officially exit French Connection USA today as president and ceo. At Lela Rose, she takes over some of the responsibilities previously handled by Karen Scheck, who exited the company as president in March. Scheck, who could not be reached for comment, resigned to spend more time with her three children, according to a Lela Rose spokeswoman.

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