By  on June 10, 2014

LONDON — Roksanda Ilincic, the Serbian-born, London Fashion Week stalwart, is taking a giant step forward.

Backed by a new minority investor, Eiesha Bharti Pasricha, daughter of the Indian telecommunications billionaire Sunil Mittal, Ilincic has opened her first store, re-branded her company as Roksanda, and plans to open more stand-alone units.

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