LOS ANGELES — To succeed in the competitive contemporary market, first-time designer Rory Edelman resorted to a simple formula that has benefited icons such as Diane von Furstenberg: Take a signature style and update it each season in a variety of prints, fabrics and lengths.
While von Furstenberg enveloped women in the wrap dress, Edelman has reinterpreted a caftan with a plunging V-neck, sleeves stopping at the elbow and an in-between length allowing the item to be worn either as a tunic or a minidress. In her inaugural collection unveiled in January 2006, she gave preppy flair to an off-white silk printed with tiny flowers imposed on burnout stripes by bordering the edges with pink grosgrain ribbon. This fall, she offered a more lady-like silhouette by nipping the sleeves so that they perch like delicate caps on slight shoulders and floating rose-patterned lace over the silk slip. For next spring, she ruffled a hem that puffs up slightly in a bubble.
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