MILAN — Diesel chief Renzo Rosso has earmarked 5.5 million euros, or $7.2 million at current exchange, to sponsor the restoration of the most famous bridge in Venice, the Ponte di Rialto, through his holding Only the Brave Srl.
Work on the 16th-century bridge is expected to last 18 months and be completed by the end of February 2016. The city of Venice will be in charge of the project and coordination of the work.
“There is no city in the world that is more beautiful in terms of architecture, and it’s the city of love,” Rosso said of Venice. “It’s close to my heart, where I went to university and a point of reference for me.”
He defined the Ponte di Rialto as “the most important bridge historically, one of the world’s wonders, and an international symbol which can be associated with an international brand such as ours.”
Rosso, whose lucky number is five, said he wanted the sponsorship to be “creative, not invasive” and in line with his artistic and innovative views. Asked how he would respond to those who might see the project as merely part of a business strategy, Rosso said he was proud that his company could contribute to the preservation of beauty. “Let’s give back to the territory. A modern entrepreneur should help, not replace, the public administration that is often overburdened with costs,” he said.
The vice Mayor of Venice, Sandro Simionato, rebutted naysayers, saying that “the city of Venice is ours, but also of the world. Therefore, it is a duty for us, as temporary administrators, to do everything possible to maintain it and improve it.”
Only the Brave controls Diesel, Maison Martin Margiela, Viktor & Rolf and Staff International.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye