By  on June 21, 2011

Last year, Cynthia Rowley brought her resort collection straight to the offices of fashion editors with a location van. This time around, she’s making it even easier. On June 22, Rowley will unveil resort with a look book-cum-art project on, done in collaboration with Brooklyn artists Pamela Reed and Matthew Rader of Reed + Rader.

“I felt like this was the next step,” says Rowley, adding that the allure of working with Reed and Rader was their style of stop-motion animation. Picture old-time GIF animations or a flip-book. “It’s not a big deal for people to do stills or a video now,” she adds. “This is a new evolution of putting both together.” The interactive bonus: Visitors to’s Facebook page can vote on their favorite looks and be automatically entered in a contest to win a resort wardrobe.

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