NEW YORK — Saint Laurent has bookended Manhattan with stores.
The brand operates an uptown store on East 57th Street, and now it’s opened one downtown, in SoHo. Brant Cryder, president of the Americas for Saint Laurent, calls the units “two halves of the whole new story we want to tell.”
The 4,000-square-foot store that opens tomorrow at 80 Greene St. attracted Saint Laurent creative director Hedi Slimane for its historic SoHo architectural elements such as skylights, columns, tin ceilings and concrete floors, which the retailer kept intact.
Cryder explained the personalities of the two New York stores, comparing the 57th Street flagship’s luxury to the couture house of Yves Saint Laurent, founded in 1961, and the Greene Street unit to Yves Saint Laurent Rive Gauche, a now-defunct label launched in 1966, with the arty and bohemian threads that run through SoHo.
The company has an ambitious expansion and renovation program. The East 57th Street flagship will be remodeled next year, while a store on Rodeo Drive in Beverly Hills is in the process of being renovated. “We’re really excited about telling the other [luxe] part of the new story,” Cryder said.
So far, Slimane’s new retail design can be seen in the U.S. in four in-store shops at Bergdorf Goodman and Saks Fifth Avenue and new stores in Bal Harbour, Fla., Dallas and Short Hills, N.J. The brand has been absent from the Chicago retail scene for several years, but in the fall will open a store on Rush Street. Also in the fall, the first men’s store in the U.S. will bow on Post Street in San Francisco.
Latin America is a new market Saint Laurent is exploring. “That’s completely untouched for us,” Cryder said. São Paulo and Mexico City are under discussion. Any launches would begin in late 2014.
“All the projects are done individually,” Cryder said. “East 57th Street [when renovated] will have an uptown vibe. It will be the next level of luxury.”
Not that the Greene Street store is too shabby. Furniture consists of vintage pieces by Jean Prouvé, Marcel Breuer and other modernists. The walls on two sides of the store have been enhanced with white marble panels and shelves with inset LED lighting. One displays Slimane’s handbags, such as the Betty, the Duffle and the Sac du Jour, $2,550 for a small bag in leather and $28,500 for crocodile.
About two-thirds of the store is devoted to women’s products. Men’s wear and men’s accessories and shoes are in the back third. Towering glass fixtures consisting of horizontal and vertical rectangular boxes lit from within highlight individual products, from ready-to-wear to jewelry. Besides some spectacular pieces, most of the rtw is from the permanent collection of “perfect tuxedo jackets, perfect leather jackets, etc.,” a spokesman said. “We’re introducing pre-fall in the U.S. this week.”
Cryder declined to project sales for the new store. Saint Laurent revenues in 2012 totaled 473 million euros, or $608.2 million at average exchange.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews