NEW YORK — Saks Fifth Avenue has opened the next-generation Zegna shop, which completes the "holy trinity"—Zegna, Armani and Polo—on the sixth floor of its Fifth Avenue flagship.
Cody Kondo, senior vice-president and GMM of men's for the upscale retailer, said the 2,800-square-foot shop is "the largest footprint in the U.S. for Zegna," outside of its own stores. This fall, Zegna will open a new Peter Marino-designed flagship store in New York; another is slated for Milan.
"This represents the latest concept for Zegna," Kondo added, noting that he worked closely with the Zegna family and the company's U.S. team on the design of the shop. "It's a real power shop, presents a strong message and really shows our belief in the brand. It's a customer's and a seller's dream."
The shop offers the "world of Zegna" and includes the sartorial collection, furnishings, sportswear, the Zegna Sport line, accessories and footwear. "There's a real density of product," he said. The company's Z Zegna collection has its own shop on Saks' seventh floor, which focuses on more-contemporary merchandise. "Z Zegna is younger in spirit and we didn't want to dilute it," Kondo said.
The sixth floor shop also has the "first dedicated, made-to-measure room," three-way mirrors and 12 associates working within the boutique. "We're really excited about the project," Kondo said.
The opening of the Zegna shop"is a continuation of our sixth and seventh floor remodeling efforts," he explained. "It completes the entrance to the sixth floor. We opened a Polo shop last fall and Armani a year before, so now we have the holy trinity." These brands "make a strong, authoritative statement." A new Brioni shop opened about a month ago and a revamped Canali shop is on tap for this fall. Hugo Boss will also be redone.
Kondo said it's been eight years since Zegna had a new home at Saks. "We expanded the shop over the years, but the business and space really deserved to be refreshed," he said.
A similar Zegna boutique will open at the Chicago store this fall, and "we're working on adding it [the new shop concept] to other doors through 2008," he said. "It's an ongoing project for us."
Kondo said the men's business at Saks is doing well and "it encourages us to do more."
Last fall, Saks completed phase two of its men's floor renovation that saw traditional vendors clustered on the sixth floor and more-contemporary merchandise on the seventh.
After a year of repositioning, downsizing and merchandising shifts, Saks Fifth Avenue is showing some progress. Last month it reported net income for the fourth quarter ended Feb. 3 increased to $21.5 million, or 14 cents per share, compared with a loss of $2.2 million, or 2 cents per share, in the year-ago quarter. Fourth-quarter sales rose almost 17 percent, to $955 million from $817.8 million.
For the year, net income (after discontinued operations) totaled $21.5 million, versus $22.3 million a year ago. However, the decline stemmed from a host of non-recurring issues, including asset dispositions, corporate downsizing, retention and severance costs, and legal expenses. Saks Inc. last year sold Parisian and the northern department store group, and now operates the 54-unit Saks Fifth Avenue chain, Off 5th outlets, Saks Direct and Club Libby Lu.
Total sales for the year rose 5.8 percent, to $2.94 billion from $2.78 billion.
The company is projecting low-double-digit growth for the first half of the year and mid- to high-single-digit growth in the fall.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty