NEW YORK — Saks is making style easy for men again.
The luxury retailer shot the fall ’07 installment of its “Want It!” campaign last week at photographer Diego Uchitel’s downtown New York studio.
Born from what was once an internal list of the season’s must-have items generated for Saks’ sales associates, the chainwide promotion—now entering its third season—captures the retailer’s take on the season’s hottest trends.
“We make it easy for people to shop, telling them what the most important styles are,” explained Terron Schaefer, Saks’ group senior vice-president of marketing and creative. “It has been very successful in terms of sales, as well as customer reaction.”
Bringing the campaign to life last Tuesday with his easy Southern charm and classic good looks was former Calvin Klein model and Bruce Weber subject Tyke Darlington, who sported a white velour blazer from Versace to translate fall’s essential tuxedo trend. Weber shot the now mostly retired Darlington and his family last year for Saks’ spring advertising campaign.
“[Tyke is] such a strong, handsome and genuine individual—and a family man,” said Jan Richter, Saks’ senior vice-president of creative brand management. “And that’s where we think the connection will be—he brings all the clothes to life and shows that we’re not just catering to a specific age.”
Other featured must-have looks for men for fall include novel neckwear—such as a black-and-white striped bow tie from Boulder, Colo.–based Carrot & Gibbs—extra-long, lace-up shoes from To Boot and Alan Paine cashmere turtlenecks. Darlington’s least favorite? A pair of shiny black jeans from 7 For All Mankind paired with a sparkling black shirt and black, patent-leather high-top sneakers from Dolce & Gabbana. “I’m not sure I’d wear these back home in Tennessee,” he joked while having his hair cut. “Shiny jeans aren’t considered too cool down there!”
Aside from adapting its list of must-haves for the fall, Saks also hired celebrated typographer and graphic artist Marian Bantjes to create 18 illustrations that interpret the top nine trends for both men and women. Appearing opposite each photograph, the name of each “Want It” item is displayed in unique calligraphy set against a colorful backdrop and then beautifully woven into an iconic silhouette of the must-have item.
“The illustrations really bring a smile to your face,” said Richter. “Fashion should not be too serious.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast