“I attribute this to a combination of our type of product, an extraordinary creative director [Tomas Maier], which eases my work, and strategic choices in line with the brand,” Bottega Veneta president and chief executive officer Marco Bizzarri told WWD before the brand’s fall women’s show Saturday. “We have been consistently focused on uncompromising strategies, and we took no shortcuts to pump up our sales.”
He noted that gains across all markets in the first half continued on an upward trajectory in the second half, which showed a growth of 33.9 percent to 515.5 million euros, or $654.7 million.
Last year, the company opened 26 stores for a total of 196 and Bizzarri said 2013 will see “the same kind of investments.” The executive underscored that Bottega Veneta is not following “megatrends,” rushing to open units in emerging markets, for example, but is aiming at maintaining an “equivalent growth rate.”
Touting a more balanced expansion, he said Europe and Italy remain “strategic” for the brand. Bizzarri disclosed that Bottega Veneta’s biggest boutique is to open in Milan’s golden shopping triangle, covering 7,560 square feet of selling space. He declined to provide the exact address, but said that there are no plans to close the existing smaller venue on Via Montenapoleone. “We will have a double exposure in the city and the new store will be a maison, with a complete offer of our products for men and women. That said, our strategy hasn’t changed, we are happy with smaller units, too, and we are not suddenly looking for huge spaces for the brand,” Bizzarri stressed.
At the end of April, the company will open a store in Los Angeles with a new design by Maier. “We would like to create different shopping experiences that reflect the culture of each city,” said Bizzarri, adding that he did not know if the store concept would be replicated elsewhere.
The retail division accounts for 80 percent of total revenues.
Bizzarri said he was “very confident about 2013 — for what I can control — just as I was in 2012. All the elements that characterize the brand, products and communication are in line and allow a competitive advantage.”
Maier’s collections for the brand have been garnering positive reactions from retailers and customers and, while leather goods continues to be the brand’s core business, accounting for 85 percent of sales, apparel is growing at the same pace “in absolute value. Ready-to-wear is fundamental,” said Bizzarri.
Bottega Veneta is controlled by French luxury-to-lifestyle conglomerate PPR. Asked to comment on ongoing speculation that he may be headed to Gucci or some other position within PPR, Bizzarri admitted that the rumor had reached him, but said that it remains a rumor. “I know nothing of any change, and I don’t think it’s true. It’s just gossip,” he said.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)