Backstage at Salvatore Ferragamo RTW Spring 2018


MILAN — Salvatore Ferragamo is the latest Milan-based label to combine its men’s and women’s shows.

Next February, during Milan Women’s Fashion Week, the Florentine company will host a coed runway show to unveil its men’s and women’s fall 2018 collections, designed by Guillaume Meilland and Paul Andrew, respectively.

Salvatore Ferragamo RTW Spring 2018

A look from Salvatore Ferragamo’s RTW spring 2018 collection.  Stéphane Feugere/WWD

The show will mark the ready-to-wear debut of Andrew, who was previously women’s footwear creative director and was appointed creative director of the women’s line last October. He succeeded Fulvio Rigoni.

SEE ALSO: Paul Andrew Appointed Women’s Creative Director of Salvatore Ferragamo >>

Paul Andrew

Paul Andrew  Courtesy Image

According to a statement from Ferragamo, the decision to unify the two runway shows “reflects the strategy of the brand aimed at harmonizing the men’s and women’s collections in a market which requires a stronger and defined positioning with precise stylistic codes.”

Next February, Gucci, Etro and Jil Sander will be among the fashion houses hosting coed runway shows in Milan.

Guillaume Meilland

Guillaume Meilland  Courtesy Photo

 

MORE:

The Coed Conundrum: Men’s Sometimes Gets Lost in Dual-Gender Shows: More labels are opting to show on the women’s calendar, presenting challenges for men’s buyers, editors.

Jil Sander Confirms Luke, Lucie Meier as Creative Directors: The first sign of change is that the Meiers will work together on both the men’s and women’s collections, and they are embracing the coed format, starting with the pre-collection.

Etro RTW Spring 2018 Fashion Show Review: Siblings Veronica and Kean Etro brought the women’s and men’s collections together for a spectacular 50th anniversary show.

Gucci’s Coed Shift Not Seen Right for Every Brand: “It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,” said Gucci creative director Alessandro Michele.

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