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LONDON — After four years of showing in London, Scottish designer Jonathan Saunders is moving his show to New York this season — and he’s not looking back.
This story first appeared in the February 1, 2008 issue of WWD. Subscribe Today.
“London is such a fantastic city — there is such a sense of camaraderie, but I’m looking forward to growing my business, and New York is the place to do that,” he said. “I think it’s good for designers to leave, and make space for new energy and talent.”
The designer, best known for his technical, geometric prints, will show at the former dance club The Tunnel on Sunday night at 6 p.m.
He said his decision to switch cities came mostly from his wholesale clients, which include Neiman Marcus, Bergdorf Goodman, Jeffrey, Louis Boston and Ikram in Chicago. “They’ve supported me since the beginning, and I wanted to reciprocate. I’ll also be getting an early start on production — and opening up my business to a wider audience,” he said.
Saunders said his business, which is self-funded, is growing 40 percent season-on-season, and he’s also reaching in new directions. As reported, sources say he’s in talks with Target to design a line for the discounter’s Go International program. However, both he and Target have declined to comment. He’s also continuing to work with Topshop on capsule collections. His latest collection for Topshop features T-shirt dresses in his signature prints.
In his show Sunday night, the designer’s silhouettes will be long, lean and more structured than in the past. His prints this season have geological references, although he declined to elaborate.
Saunders will also be launching his first accessories collection, which will include a briefcase and A4 folio cases in “hard, geometric shapes,” he said. The accessories collection will be made in Italy, and will be targeted toward the working woman.