By  on June 18, 2012

MILAN — As part of Schiaparelli’s comeback, the company has appointed Camilla Schiavone chief executive officer. She was previously brand manager of L’Oréal’s fragrance division.

Schiaparelli’s owner, Italian entrepreneur Diego Della Valle, who also controls Tod’s SpA, in May tapped Paris fashion personality Farida Khelfa to be the spokeswoman for the storied brand. The company is to be headquartered in Paris at 21 Place Vendôme.

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