By  on May 7, 2012

PARIS — The storied fashion brand Schiaparelli is ready for a comeback, with an exhibition opening this week at the Costume Institute at the Metropolitan Museum of Art, and a business development plan finally ignited by Schiaparelli’s owner, Italian business titan Diego Della Valle.

WWD has learned that Della Valle has tapped Paris fashion personality Farida Khelfa to be the spokeswoman for Schiaparelli, which will be headquartered here at 21 Place Vendôme. Khelfa is expected to attend the Met gala tonight dressed in vintage Schiaparelli.

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